Become a Champion for Change

Give back to the community where your customers do business, where your employees reside, and where your children go to school.


Each year, local corporations support Knoxville by running a workplace giving campaign. Workplace campaigns are a great way to showcase your corporate social responsibility agenda, improve employee morale, and increase your ability to attract and retain staff while making a meaningful impact. Our campaigns are all about having fun while giving back.

Campaign Toolkit

Not sure where to start running your campaign? We’ve got you covered. Download the complete Campaign Toolkit as well as informational booklets, email templates, and more!

Four posing for photo at event

Running A Campaign

Trying to figure out if a workplace campaign is right for you? Learn why workplace campaigns are a great recruitment and engagement tool, and get connected with our team!

Stay in the Loop

Want to stay up-to-date on campaigns? Join our campaign newsletter to get regular updates from Campaign Chairs, Lee Ann and John Tolsma.

Campaign Chairs

Lee Ann and John Tolsma

Lee Ann and John Tolsma are co-chairs of the 2024 Campaign for the United Way of Greater Knoxville. The Tolsmas call Knoxville home along with their three children John, Ann Baker and Lee Belle, and are passionate about making our community the best place to live so that future generations will continue to engage, grow and work here.
John is the Founder and CEO of Knowledge Launch and designs transformational corporate education experiences for the world’s top companies, from executive leadership coaching to live learning events for audiences of thousands. His work and community efforts are dedicated to improving education quality and access at all ages.
Lee Ann is the President and CEO of Furrow Automotive, leading Mercedes-Benz of Knoxville, Land Rover Knoxville, Knoxville Motor Company Bodywerks, Porche of Chattanooga, Land Rover Chattanooga and lnfiniti of Chattanooga while promoting women in business and championing family causes.