Campaign Tools

Thank you for being a champion for change. Find all the resources and tools you need to run a successful workplace campaign on this page.

Our Mission: United Way of Greater Knoxville unites people and resources to strengthen communities and solve systemic issues.

Thank you!

Thank you for being a champion for change. This page includes the resources and tools you’ll need to run a successful workplace campaign.

Our 2025 Annual Report will be one of the best tools to refer to.

"We see the time and energy you invest in planning, rallying your team, and sharing our story in the community. We know you’re balancing family, personal goals, and daily responsibilities—and still, you choose to give back. Thank you for being more than a campaign leader. Thank you for being a visionary, a motivator, and a champion for what’s possible when we all give a little more of ourselves for the greater good."

Chrystal Armstrong Brown

President and CEO

Campaign Guide

Below you will find campaign tools and resources to make your campaign possible. During your campaign, email marketing@unitedwayknox.org to share photos and testimonials.

Start Here

Use the Employee Campaign Manager (ECM) Guide to pave the path towards a successful campaign.

This guide is meant to inform you about United Way of Greater Knoxville while providing ideas to inspire, engage, and thank your team members.

Although this is a helpful resource, the team at United Way of Greater Knoxville (UWGK) will be able to answer your questions and help brainstorm your best next steps.