ETC Mentor Toolkit - United Way of Greater Knoxville

East Tennessee Collaborative

Because life takes a village.

Welcome to the ETC partner toolkit!

Thank you for your commitment to serving local families through East Tennessee Collaborative (ETC). This work would not be possible without your partnership and support. We are excited to share this comprehensive Marketing & Communications toolkit with you.

Below you will find flyers, brand guidelines, social media graphics and copy. If you have any questions or powerful stories you would like us to highlight, please reach out to marketing@unitedwayknox.org.

gENERAL FILES

Click the preview image or title to view the file.

ETC Flyer – Version 1

ETC Flyer – Version 2

ETC Annual Report

ETC Rack Card

ETC Photo Files

UWGK Brand Standards

Social Media Graphics

Click the image to view the full size graphic. Once it opens, right click and save to your device. Please also feel free to use the ETC Photo Files above as images for your own social media posts.

Social Media captions

Our team has curated examples of social media posts that you are welcome to use on your social media platforms to ask people to apply for ETC. Please feel free to edit these or create posts that feel more personal to your organization. If you use hashtags, please add #Unite4Change to your posts.

Facebook, Instagram, and LinkedIn Captions

At (organization name) we believe in empowering families to lead their journey to financial stability. That’s why we joined the East Tennessee Collaborative program. ETC is participant-led, meaning you are in control of your financial journey. Partner with us to get the support you need to succeed. Learn more and apply at uwgk.org/etc.
With ETC, families are back in the driver’s seat. Join us and take control of your financial future today at uwgk.org/etc.
Feel empowered to achieve financial stability through the East Tennessee Collaborative program! You’ll be paired with a mentor who’s ready to cheer you on every step of the way. Take the first step towards a brighter future today. Learn more and apply at uwgk.org/etc.
Looking for resources and support to reach your long-term goals? Join ETC and lead your journey to financial stability. Partner with us today at uwgk.org/etc.
Ready to take control of your financial future? Join the East Tennessee Collaborative program and start your journey to financial stability today! Whether you’re ready to pursue education, get out of debt, create a path to homeownership or more, we’re here to help. Learn more and apply at uwgk.org/etc.
Are you struggling to make ends meet? ETC is here to help you overcome financial challenges and achieve your goals. Partner with us on your journey to financial independence. Learn more at uwgk.org/etc.
With over 200 families currently enrolled, the ETC program is helping hard workers like you overcome financial challenges and achieve long-term goals. Learn more and get started today at uwgk.org/etc.

Twitter Captions

At (organization name) we believe in empowering families to lead their journey to financial stability. That’s why we joined ETC, a participant-led program that puts you in control of your financial journey. Learn more and apply at uwgk.org/etc.
With ETC, families are back in the driver’s seat. Join us and take control of your financial future today at uwgk.org/etc.
Feel empowered to achieve financial stability through the East Tennessee Collaborative program! You’ll be paired with a mentor who’s ready to cheer you on every step of the way. Take the first step towards a brighter future today. Learn more and apply at uwgk.org/etc.
Looking for resources and support to reach your long-term goals? Join ETC and lead your journey to financial stability. Partner with us today at uwgk.org/etc.
Ready to take control of your financial future? Join the ETC program and start your journey to financial stability today! Whether you’re ready to pursue education, get out of debt or more, we’re here to help. Learn more and apply at uwgk.org/etc.
Are you struggling to make ends meet? ETC is here to help you overcome financial challenges and achieve your goals. Partner with us on your journey to financial independence. Learn more at uwgk.org/etc.
With over 200 families currently enrolled, the ETC program is helping hard workers like you overcome financial challenges and achieve long-term goals. Learn more and get started today at uwgk.org/etc.

Share ETC Stories

Do you have an ETC member you would like to highlight? Reach out to our marketing team at marketing@unitedwayknox.org.

Delivering More Than Meals, Serving Dignity, Independence, and Hope.

May 29, 2025 No Comments

After years as a stay-at-home mom, Tobi was newly divorced and raising three young daughters on her own. Working full-time, commuting long hours each day for classes, and trying to hold everything together, Tobi was overwhelmed.

Finding Support to Start Over: How ETC Sets the Foundation for Long-Term Stability

May 21, 2025 No Comments

After years as a stay-at-home mom, Tobi was newly divorced and raising three young daughters on her own. Working full-time, commuting long hours each day for classes, and trying to hold everything together, Tobi was overwhelmed.

United in Purpose: Launching Our 2025 Campaign to Power Change Across East Tennessee

May 16, 2025 No Comments

United Way of Greater Knoxville (UWGK) officially launched our 2025 Campaign with an empowering event at Covenant Health Stadium on May 6. The event brought together more than 100 local business leaders with a strong call to action: celebrate bold ideas, invest in working families, and unite to build a thriving community.