Nonprofit Guide to a GivingTuesday
Tips and tricks for running a successful GivingTuesday Campaign for your nonprofit.
Plan Ahead
- Set Clear Goals: Define what success looks like for your organization, and set SMART (specific, measurable, achievable, relevant and time-bound) goals.
- Organize Your Team: Designate roles and responsibilities, including social media, email marketing, donor outreach, etc.
Create a Compelling Campaign
- Craft Your Story: Share a compelling narrative about your nonprofit’s mission, impact and why your cause matters. Show potential donors what their gift will do.
- Develop a Theme: Use a consistent narrative and hashtag to unify your campaign.
- Engage With Visuals: Utilize high-quality images and videos to share your work effectively.
Utilize Multiple Channels
- Social Media: Schedule regular posts leading up to and on Giving Tuesday. Use stories, posts and live videos to engage followers.
- Email Marketing: Send a series of emails, including a save-the-date, a campaign announcement and day-of reminders. Personalize where possible.
- Website: Ensure your website is updated with campaign information and an easy-to-find donation button.
Mobilize Your Supporters
- Peer-to-Peer Fundraising: Encourage your supporters to create their own fundraising pages to amplify your reach.
- Matching Gifts: Partner with businesses or donors to offer matching gift challenges.
- Influencers: Engage local influencers and ambassadors to spread the word.
Day-Of Strategies
- Create a Sense of Urgency: Use countdowns, limited-time matching gifts and live updates to encourage immediate action.
- Host an Event: Organize a virtual or in-person event to create energy and engagement.
- Thank Donors in Real-Time: Acknowledge donations as they come in via social media shoutouts, emails and personal messages.
Post-Giving Tuesday Follow-Up
- Express Gratitude: Send thank-you notes, emails and social media posts to all donors and supporters.
- Report Back: Share the results of your campaign, including the total raised and the impact it will have.
- Maintain Engagement: Keep the momentum going by updating supporters on your progress and inviting them to stay involved.
Need More Help?
GivingTuesday has a complete guide for nonprofits hoping to maximize the giving day. The guide includes key messages, example materials, tips, templates and more.
